Communication is the heart of every success business. That statement has gone from being just a “general rule of thumb” to a really powerful business model. Why? Because technology has evolved our communication process and tools. Your business isn’t just about your phone system anymore. In today’s business world, you have to be accessible and informed.
That means you simply have to have the most advanced technology out there. But if you don’t communicate effectively, all the hi-tech gagetry in the world isn’t going to give you an edge over your competitor.
Here are a couple of reasons why.
1. The purest definition of communication is “imparting information or news”. What kind of communication are you imparting when you speak with your clients? Do they see your number come up and groan inwardly while simultaneously hitting that decline call button? Your client is, well, your client. They don’t want to hear about your dog, your wife, your hangover or your trip to Atlantic City. And they certainly don’t want to hear how stressed out or busy YOU are. You don’t want to be the caller they avoid. Use your time wisely and communicate the information they need in a friendly but informative way. Stick to the point. It will go a long way in your business relationships.
2. You know how busy you are? Well, so is your client. Their time is valuable – treat it that way. Sure, you might have a ton of information for them. But is a phone call the best way to impart that? Sometimes, but not always. Consider how critical your news is. Is a quick call sufficient? Can you leave a voice message? Would an email be more efficient? If there is a lot to cover, ask your client if they have the time to talk now. If not, schedule a block of time in the future. Don’t assume that just because YOU are calling and THEY answered, that they are available for a lengthy conversation. Be aware and be considerate of your clients’ time.
Regardless of where you are, from Victoria to Toronto or anywhere in between, communication is truly the heart, or lifeblood, of your business. Take a minute and consider how well you communicate. Do you have the best tools? Is your phone system outdated? Do you have an attendant console, conference bridge, DID and voicemail to email capabilities? If not, you might be losing customers because they can’t communicate with you. And beyond your devices, how are your communication skills? Do they need some updating, too? Always remember that relationships are about people. Learning to communicate efficiently, effectively and considerately will help you forge better and stronger relationships with your clients.